'AapkaSaathi' Graduation Project

Systemic Intervention in Reception of Public Healthcare

Systemic Intervention in Reception of Public Healthcare

Systemic Intervention in Reception of Public Healthcare

Can the journey of seeking healthcare services at hospitals like AIIMS New Delhi be simplified to benefit and cater to the needs of the people? A 16-week project that allowed me to dive into the challenges faced by the people and come up with a tangible solution.

Can the journey of seeking healthcare services at hospitals like AIIMS New Delhi be simplified to benefit and cater to the needs of the people? A 16-week project that allowed me to dive into the challenges faced by the people and come up with a tangible solution.

Can the journey of seeking healthcare services at hospitals like AIIMS New Delhi be simplified to benefit and cater to the needs of the people? A 16-week project that allowed me to dive into the challenges faced by the people and come up with a tangible solution.

Client

Personal Project

Roles

Researcher Interaction Designer

Industry

Healthcare

Date

August 2023

AapkaSaathi is a service that simplifies booking appointments and incentivizes users to book their appointments prior to their hospital visits which saves them 3-6 hours that they would have to spend queuing up at 'Out Patient Department' (OPD) counters. 🏆 Winner at Good Interventions'24, Design Competitions and Exhibition hosted by The Parsons School of Design, New York.

Research & Discovery

Research & Discovery

Research & Discovery

The research phase lasted for ten days, where different hours of the day were spent on site, engaging with the people and observing. Topics central to the interviews conducted were:
1. Background of the user: Where they come from, Education level, what brings them here, their source of livelihood, what made them choose this hospital etc.
2. Medical Care: The department concerned, Time and money spent so far, expenses, Government aids and benefits etc.
3. Experience of the user: What a day in their life looked like, Challenges faced, difficulties, navigating through the crowd, how they stayed while seeking treatment etc.
4. Personal Opinion: Sacrifices they had to make to be here, Satisfaction with the service received so far, clarity of the process etc.
Visuals from the site
Visuals from the site
Visuals from the site

Research Findings

Affinitizing & Diverging

Affinitizing & Diverging

Affinitizing & Diverging

  • Would people be willing to pay more for a better overall experience?
  • Can a network be created to help find cheap accommodations?
  • How can a person with no context quickly familiarise themselves with the procedures at the hospital?
  • How can a person get access to services like private ambulances without being overcharged?
  • Can the fragility and nuances of handling multiple lab reports and documents be eliminated?
  • Can smartphone and media consumption of the user group be used to raise awareness? 
  • Would people be willing to pay more for a better overall experience?
  • Can a network be created to help find cheap accommodations?
  • How can a person with no context quickly familiarise themselves with the procedures at the hospital?
  • How can a person get access to services like private ambulances without being overcharged?
  • Can the fragility and nuances of handling multiple lab reports and documents be eliminated?
  • Can smartphone and media consumption of the user group be used to raise awareness? 
  • Would people be willing to pay more for a better overall experience?
  • Can a network be created to help find cheap accommodations?
  • How can a person with no context quickly familiarise themselves with the procedures at the hospital?
  • How can a person get access to services like private ambulances without being overcharged?
  • Can the fragility and nuances of handling multiple lab reports and documents be eliminated?
  • Can smartphone and media consumption of the user group be used to raise awareness? 

Prototyping

Prototyping

Prototyping

01. One tool to cause a shift from the nuances of physical documents to have everything at one place.
  • ABHA Number Registration
  • Awareness, Data Models
  • Appointment & Schedule Planner
  • An option for going digital from first point of contact
01. One tool to cause a shift from the nuances of physical documents to have everything at one place.
  • ABHA Number Registration
  • Awareness, Data Models
  • Appointment & Schedule Planner
  • An option for going digital from first point of contact
01. One tool to cause a shift from the nuances of physical documents to have everything at one place.
  • ABHA Number Registration
  • Awareness, Data Models
  • Appointment & Schedule Planner
  • An option for going digital from first point of contact
02. A pamphlet that has all the information one needs to be aware of the context. Scanning a QR gives you access to media aimed towards orienting and making new comers aware about the hospital campus.
  • Byte sized video, Resource Pools
  • Visual Representation
  • Interactive image triggers
02. A pamphlet that has all the information one needs to be aware of the context. Scanning a QR gives you access to media aimed towards orienting and making new comers aware about the hospital campus.
  • Byte sized video, Resource Pools
  • Visual Representation
  • Interactive image triggers
02. A pamphlet that has all the information one needs to be aware of the context. Scanning a QR gives you access to media aimed towards orienting and making new comers aware about the hospital campus.
  • Byte sized video, Resource Pools
  • Visual Representation
  • Interactive image triggers
03. A virtual companion to talk to at anytime to ask for anything one can need in or around the hospital campus.
  • Text, Voice & Call based
  • Integration into existing apps
  • IVRS (NSDC)

03. A virtual companion to talk to at anytime to ask for anything one can need in or around the hospital campus.
  • Text, Voice & Call based
  • Integration into existing apps
  • IVRS (NSDC)

03. A virtual companion to talk to at anytime to ask for anything one can need in or around the hospital campus.
  • Text, Voice & Call based
  • Integration into existing apps
  • IVRS (NSDC)

Pain Points identified in the existing UI: 
  1. A basic UI that did not consider the background of the vast majority of the users
2. The number of steps to register was extensive to go through, especially on a smartphone which has a smaller screen and a keyboard
3. Filling the registration form out using a  laptop was not feasible for the user group because having access to one poses a challenge.
3. The probability of users correcting mistakes when running into errors is low, especially among tech impaired users.
4. The hassle of filling out the registration form is seen as more challenging than simply standing in the queue to seek treatment. 
The current appointment booking system is not able to simplify the process for the user as a result not being a choice of preference.


Final Solution (Under Progress)

01. A purely voice-based Interactive Voice Response System in the form of a callbot that supports native languages and can be accessed from a keypad phone with a cellular network and a chatbot which requires active internet on WhatsApp.
02. Confirmation SMS has the code that can be verified while booking travel tickets to get concessions under Medical Quota.
03. All the interactions with the system are saved to an Excel sheet by a webhook server. This can be later integrated with the existing booking systems of the hospital to be in sync.
To book, the user texts or calls the service tells the mode of the appointment using keywords, and then chooses the department. Their phone number is used to fetch their ABHA Card details which is confirmed with the user. They can also book for a new patient. After which they are given the available slot and upon confirming they receive the confirmation SMS. The process takes under 2 minutes on average.

Jury Feedback


"Aman has worked well to research, recognise patterns and execute a useful intervention for the intended target audiences. Overall, a commendable job was done with the vernacular voice A.I approach to provide a hassle free solution to the intended demographic. Keep learning and growing, you hold immense potential to excel in your onward journey!" 

-Tushar Kaladharan (Mentor)


"Be careful not to get lost in data. Have to commend you for taking on this challenge and help people to navigate through the process. Impressive research.The actual design challenge would be to align all stakeholders in this concept, simplify flow of information."

-Gerrit, Royal Academy of Art, the Hague (External Juror)


"Well thought through presentation in a domain that is pertinent but devoid of aura for a designer. The flow exemplified clarity in the mind. What the project needed was more humaneness, and believability from the perspective of the fact that if such a system were so simple, why has it not been done?"

-Lena R. Gupta, Associate Dean, The Design Village(Internal Juror)

To know more about the case study, checkout this document!

The working prototype is trained in Hindi (being one of the native languages commonly spoken among the user group) that can book an appointment with only verbal inputs from the users in under two minutes.

Creating seamless digital experiences by analysing data & behaviours to identify patterns that shape something beautiful.

Creating seamless digital experiences by analysing data & behaviours to identify patterns that shape something beautiful.

Creating seamless digital experiences by analysing data & behaviours to identify patterns that shape something beautiful.